Bonotto is at the forefront of the luxury textile industry. They launched Bonotto Editions to increase brand awareness and asked us to develop a strategy to reach luxury consumers in India. The core value that Bonotto is able to offer is craftsmanship. In its factory in northern Italy, there are no computerised machines, instead 200 Master Craftsmen work on lovingly maintained looms producing exquisite hand-crafted fabrics. We came up with the concept, Made in Italy, Designed in India. We proposed partnering with the most well-known Indian furniture designer (it just so happened that we had worked with her previously), who would benefit from the brand halo of Bonotto, and who is able to reach her existing clientele with a new collection that uses Bonotto fabrics.