EOMO
A startup concept and virtual travel agency built around experiences, created for Airbnb Italy.
Airbnb Italy asked us to create a new business idea complementary to their main offering. I led a team of designers to create EOMO, a startup concept that meets the needs of travellers to create an experience worth talking about.
By allowing travellers to create and purchase a complete travel package starting with experiences and activities, we are able to create a virtual travel agency.
The project covered the full business design: customer and contributor segments, value flow, go-to-market strategy, competitor analysis, data integration, a business model canvas and a value proposition canvas.
